Michael Is a Marketer Who Conducts Research for Small Startups

question 115

Multiple Choice

Michael is a marketer who conducts research for small startups.He has been consulting for an agency that is having trouble managing data about various marketing mix variables,sales,and consumer distribution across the United States.The head of the company wants to be able to access information quickly and easily. Which of the following should Michael suggest that the startup use to organize its information?​

• A)​data mining
• B)​business intelligence
• C)​competitive intelligence
• D)​marketing information system
• E)​marketing decision support system

---

Definitions:

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations and marked by significant events like the Holocaust and the use of nuclear weapons.

Internal Labor Markets

Are social mechanisms for controlling pay rates, hiring, and promotions within corporations while reducing competition between a firm’s workers and external labor supplies.

Labor Market Shelters

Labor market shelters refer to policies or measures designed to protect workers and industries from economic shocks and job losses.

Senior Personnel

Senior personnel refer to individuals holding high-level positions within an organization, typically involved in decision-making and strategic planning.