Which of the Following Terms Refers to the Process of Collecting

question 29

Multiple Choice

Which of the following terms refers to the process of collecting and using information for marketing decision making?

• A) Market engineering
• B) Marketing research
• C) Market capitalization
• D) Marketing sampling

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Definitions:

Preparedness

The species-specific biological predisposition to learn in certain ways but not others.

Instinctive Drift

The tendency of an animal to revert to instinctive behaviors that interfere with the conditioned response being taught.

Instinctive Learning

The innate ability of an organism to perform a certain behavior the first time it is exposed to the appropriate stimulus.

Preparedness

The evolutionary predisposition to learn certain types of behaviors or concepts more easily than others.