What Has Significantly Changed the Complexion of Marketing Research Over

question 72

Multiple Choice

What has significantly changed the complexion of marketing research over the past few decades?

• A) Computer technology
• B) Security concerns
• C) Global conflicts
• D) Fuel prices

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Definitions:

IRR

Internal Rate of Return; the discount rate that makes the net present value of all cash flows from a particular project zero.

Cash Flow

The net amount of cash and cash-equivalents being transferred into and out of a business.

Project

A temporary endeavor undertaken to create a unique product, service, or result with specific objectives and defined beginning and end.

MIRR

Modified Internal Rate of Return, a financial measure used to evaluate the attractiveness of investments, adjusting for the cost of capital and reinvestment of cash.