Match Each Item with the Correct Statement Below

question 189

Multiple Choice

Match each item with the correct statement below.
-_____ refers to the use of marketing intelligence data to model scenarios and create forecasts.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Systematic Variation

The deliberate manipulation or alteration of variables in an experiment to observe effects on outcomes, often used in scientific research.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, language, reasoning, and problem-solving.

Mental Arithmetic Test

A test designed to assess an individual's ability to perform calculations in their head, without the use of external aids.

Improved Performance

refers to the enhancement or increase in efficiency, effectiveness, or quality of an activity or task compared to previous attempts or standards.