Database Marketing Involves the Use of Information Technology to Analyze

question 54

True/False

Database marketing involves the use of information technology to analyze data about customers and their transactions.

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Definitions:

Time-Based Agenda

A plan or schedule that allocates specific tasks or events to particular times, emphasizing efficiency and punctuality.

Action Item List

A document or tool that identifies tasks that must be accomplished, often organized by priority and responsible party.

Marketing ROI

Marketing ROI, or Return on Investment, measures the efficiency and profitability of investment in marketing activities, comparing the gain from these activities to their cost.

Planning Phase

The initial stage in a project or process where goals are set, strategies are developed, and tasks are outlined.