In the Context of the Levels of Relationship Marketing,which of the Following

question 168

Multiple Choice

In the context of the levels of relationship marketing,which of the following is an example of a level 1 relationship marketing program?

• A)An electronics firm setting up a worldwide technical support system to assist customers.
• B)A cheese shop organizing a cooking contest for customers.
• C)An automobile company offering a club membership to owners of high-end cars.
• D)An airline offering special discounts to its customers for early bookings.

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Definitions:

Enforceable

A term describing a legal agreement or contract that is valid and can be upheld and compelled by law or court order.

Unconscionable

Related to actions or conditions that are shockingly unfair, immoral, or unjust, often to the extent that they are unenforceable in court.

Liability

Legal responsibility or obligation to another party, often involving compensation for harm or damages incurred.

Lancer

A term historically used to refer to a light cavalry soldier armed with a lance, but in modern contexts, it might not have a commonly recognized definition related to the provided key terms.