_____ Involves Connecting Directly with Existing and Potential Customers Through

question 18

Multiple Choice

_____ involves connecting directly with existing and potential customers through nonmainstream channels.

• A)Viral marketing
• B)Interactive marketing
• C)Grassroots marketing
• D)Buzz marketing

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Definitions:

Line Balancing

Line balancing involves arranging a production line so that each workstation has an approximately equal amount of work.

Task Time

The amount of time required to complete a specific task or job.

Heuristics

Simplified approaches or rules of thumb used to make decisions or solve problems.

Optimum Solution

The best possible answer or result that fulfills all constraints and maximizes or minimizes the objective function in a given mathematical model or problem.