Firms That Value Customer Satisfaction Understand That:​

question 133

Multiple Choice

Firms that value customer satisfaction understand that:​

• A)​Customer satisfaction can be measured in terms of how much the customer paid for the firms' products.
• B)​Any method that makes it easier for customers to complain is counterproductive.
• C)​Firms should only employ reactive methods for collecting customer feedback.
• D)​Customer satisfaction must be continually monitored.
• E)​Knowing the customers' lifetime value is a central concern of building relationships.