Match Each Item with the Correct Statement Below

question 4

Multiple Choice

Match each item with the correct statement below.
-_____ focuses on a company's best customers with the goal of increasing their motivation to buy even more of the same or other products from the seller by rewarding them with cash,rebates,or other premiums.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Respiration

The process by which living organisms exchange oxygen and carbon dioxide, crucial for energy production and metabolic functions.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration, absorbed by plants in photosynthesis.

Hemoglobin

A protein found in red blood cells responsible for transporting oxygen from the lungs to the rest of the body and returning carbon dioxide from the body to the lungs.

Oxygen

A chemical element with symbol O and atomic number 8, essential for aerobic respiration in living organisms and supporting combustion.