Match Each Item with the Correct Statement Below

question 101

Multiple Choice

Match each item with the correct statement below.
-_____ are marketing efforts that connect directly with existing and potential customers through nonmainstream channels.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

---

Definitions:

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond to the sex assigned at birth.

Perception of Self

An individual's awareness and understanding of their own personality, strengths, weaknesses, and unique characteristics.

More Flexible

The quality of being adaptable or willing to adjust to new conditions or circumstances.

Mathematical Ability

The capability to perform mathematical calculations, understand theories, and solve numerical problems.