Match Each Item with the Correct Statement Below

question 128

Multiple Choice

Match each item with the correct statement below.
-_____ is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Unenforceable

A term describing a contract or clause that cannot be legally enforced or compelled by court.

Valid Contract

An agreement between parties that meets all legal requirements and is enforceable by law.

Courts

Judicial institutions with the authority to interpret and apply the law, adjudicate legal disputes, and administer justice.

Quasi-Contracts

Legal obligations imposed by a court to prevent unjust enrichment, even when no actual contract exists.