Match Each Item with the Correct Statement Below

question 35

Multiple Choice

Match each item with the correct statement below.
-_____ is a sales forecasting method that estimates future sales through statistical analyses of historical sales patterns.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Conditional Estate

An interest in property that is dependent on the occurrence or non-occurrence of a specified condition.

Life Estate

A legal right to use and derive benefit from property for the duration of one's life, without ownership transferring until after death.

Mineral Rights

The legal rights to exploit and use minerals found beneath the surface of a parcel of land, which can be separated from the land's surface rights.

Water Rights

The legally granted permission to use water from a river, stream, or other body for designated purposes.