Match Each Item with the Correct Statement Below

question 202

Multiple Choice

Match each item with the correct statement below.
-The _____ is a sequence of suppliers that contribute to the creation and delivery of a product.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Support

Providing assistance, encouragement, or enablement to someone, often to help them cope with or overcome challenges.

Experimental Control

A property of research such that the causes of different behaviors or other phenomena can be isolated and tested. Typically, this involves manipulating independent variables and holding constant all factors but the one(s) of interest.

Naturalistic Observation

A research method involving observing subjects in their natural environment without interference.

Ecological Validity

The extent to which the findings of research studies can be generalized to real-life settings.