Database Marketing Is Not Effective in Identifying Potential Customers as It

question 150

True/False

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

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Definitions:

Digital Information Fluency

The ability to find, evaluate, and use digital information effectively, critically, and ethically.

Organizational Problems

Issues or challenges within a company or organization that affect its efficiency, effectiveness, and productivity.

Information Flow

The movement and exchange of information within an organization or between entities.

Rumor Mill

The rumor mill refers to the informal transmission of unverified information or gossip, often spreading quickly through a community or organization.