A Food Manufacturing Company That Has Just Entered into the Market

question 49

Multiple Choice

A food manufacturing company that has just entered into the market is trying to attract potential customers through marketing strategies that are unconventional,nontraditional,and extremely flexible.The company has a relatively small budget for marketing its products.Which of the following marketing strategies is most likely being used by this company?

• A)Affinity marketing
• B)Frequency marketing
• C)Grassroots marketing
• D)Viral marketing

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Definitions:

State Medicaid

A state-managed program that provides health coverage to eligible low-income adults, children, pregnant women, elderly adults, and people with disabilities.

Federal Medicare

A U.S. government health insurance program for people who are 65 years or older, and for some younger people with disabilities.

Managed Care Program

A healthcare delivery system aimed at managing cost, quality, and utilization of services by providing comprehensive care through a network of providers.

Diagnosis-Related Group (DRG)

A system to classify hospital cases into groups for the purposes of payment and evaluation.