With Database Marketing,firms Use Technology to Analyze Data About Customers

question 92

Multiple Choice

With database marketing,firms use technology to analyze data about customers and their transactions.It has many implications for firms including:​

• A)​It helps firms identify their most profitable customers.
• B)​It eliminates the need for loyalty programs.
• C)​It leads to 100% customer retention.
• D)​It gets some of its data from employer records.
• E)​It increases the lifetime value of each customer's business.

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Definitions:

Judgment

The ability to make considered decisions or come to sensible conclusions based on available information.

Compliance

The act of adhering to rules, standards, or laws set by governing bodies or organizational policies.

Duty

A moral or legal obligation to perform or refrain from performing a certain action; often relates to roles in jobs or society.

Obligation

A duty or commitment that an individual or organization is required to fulfill, whether by law, contract, or moral necessity.