You Own a Manufacturing Business in Texas,and You Are Concerned

question 26

Multiple Choice

You own a manufacturing business in Texas,and you are concerned because a large percentage of your annual sales are dependent on about five large customers spread out across the country.You know that the life of your business rests on your continued success with these customers.So,you have decided to take a proactive approach to solidifying your relationship with these customers,and their satisfaction with your products and services.You are committed to improving and enhancing your relationships with these key customers. ​
​Which of following actions should you take to solidify your relationship with these key customers?

• A)​Establish lateral partnerships
• B)​Implement a national account selling program
• C)​Offer these key customers more product discounts
• D)​Launch a grassroots marketing campaign
• E)​Launch an affinity marketing campaign

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Definitions:

Performance Evaluation

The systematic process of assessing and reviewing an employee's job performance and providing them with feedback.

Personal Life

Aspects of an individual's life that are primarily personal or family-oriented, as opposed to professional or work-related.

Human Relations

The art of using systematic knowledge about human behavior to improve personal, job, and career effectiveness

Career Opportunities

Prospects or chances for progression and advancement in one's profession or occupation.