One of the Advantages of National Account Selling Is

question 210

Multiple Choice

One of the advantages of national account selling is:

• A)a decrease in the value of risk adjusted return on capital.
• B)a strengthened buyer-seller relationship through collaboration.
• C)an increased inventory turnover for the firm.
• D)lowered switching costs for a firm's loyal customers.

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Definitions:

Differentiation Value

The unique value that a product or service offers to distinguish it from its competitors, enhancing its appeal to consumers.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit from the investment divided by its cost.

Selling Price

The price at which a product or service is offered to customers for purchase.

Target Cost

The desired cost of a product determined by subtracting a desired profit margin from a competitive market price, guiding cost management efforts.