Match Each Item with the Correct Statement Below

question 101

Multiple Choice

Match each item with the correct statement below.
-_____ are marketing efforts that connect directly with existing and potential customers through nonmainstream channels.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Lamellated Corpuscle

A nerve ending found in the skin and other tissues, sensitive to pressure and vibration.

Tactile Corpuscle

A type of mechanoreceptor found in the dermal papillae of the skin, particularly sensitive to light touch and vibrations.

Merkel Cells

Specialized skin cells that function as mechanoreceptors for touch.

Conduction Deafness

A type of hearing loss that occurs when there is a problem conducting sound waves anywhere along the route through the outer ear, tympanic membrane (eardrum), or middle ear.