Match Each Item with the Correct Statement Below

question 153

Multiple Choice

Match each item with the correct statement below.
-_____ is a sales forecasting method that gathers and redistributes several rounds of anonymous forecasts until participants reach a consensus.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Lockout

A labor dispute tactic where employers prevent employees from entering the workplace.

Strategies

Plans, methods, or series of maneuvers for obtaining a specific goal or result.

Union

An organization formed by workers in various trades or professions to protect and advance their rights and interests.

Picket Line

A boundary established by workers on strike, especially at the entrance to the place of work, meant to demonstrate grievance against the employer or to deter others from entering the site.