Match Each Item with the Correct Statement Below

question 238

Multiple Choice

Match each item with the correct statement below.
-_____ is a just-in-time strategy that reduces the time for which products are held in inventory,resulting in substantial cost savings.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

---

Definitions:

Reasonable Person

A legal standard representing how a typical person, with ordinary prudence, would act in certain circumstances.

Constitution

The system of fundamental principles or established precedents according to which a state or other organization is governed.

Privacy Rights

The rights of individuals to have their personal information, activities, and communications kept confidential and protected from unauthorized access or disclosure.

Supreme Court

The highest judicial court in a country or state, which has the ultimate authority in interpreting the law and constitution.