Match Each Item with the Correct Statement Below

question 89

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a partnership in which two or more companies combine resources and capital to create competitive advantages in a new market.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Behavioural Theories

Theories that focus on observable behaviors, emphasizing the learning processes and the effects of the environment on behavior.

Human Behaviour

Refers to the range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and genetics.

Animal Research

Scientific studies conducted on non-human animals to understand biological, behavioral, physiological processes, often with implications for human health and behavior.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, delineating a five-tier model of human needs, from basic (physiological) to higher (self-actualization) needs.