Match Each Item with the Correct Statement Below

question 64

Multiple Choice

Match each item with the correct statement below.
-The _____ is defined as the revenues and intangible benefits that a customer brings to the seller over an average lifetime of their relationship,less the amount the company must spend to acquire,market to,and serve the customer.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Upward-Sloping

A term often used in economics to describe a curve or line on a graph that increases in value as you move from left to right, indicating a direct relationship between two variables.

Excise Tax

A tax on the sale or use of specific products or transactions.

Tax Burden

The total amount of taxes paid by an individual, corporation, or sector, often expressed as a percentage of income or GDP.

Price Paid

The amount of money exchanged for a good or service.