Marketers Think in Terms of a Product as a Compilation

question 40

True/False

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

---

Definitions:

Company-Specific Human Capital

The unique skills, knowledge, and experience possessed by an individual that are particularly valuable to their employer and not easily transferable to other organizations.

Global Human Capital

The skills, knowledge, and experience possessed by individuals worldwide that can be used for economic benefits and business success on a global scale.

Regional Human Capital

The collective skills, knowledge, and experience possessed by an area's workforce, which contributes to its economic development.

Power Distance

The degree to which subordinates in an organization accept that power is distributed unequally.