​Marketers Aim to Design an Appropriate Marketing Mix to Draw

question 77

Multiple Choice

​Marketers aim to design an appropriate marketing mix to draw the intended target market.During a meeting with company executives,Roy suggests that one way to engage the target market and ensure that its members continue to be loyal customers is by allowing them to return their gadgets in exchange for workable or new parts when customers file complaints that their products no longer work. Required:
In thinking about how to best market new products,which of the following components of the product variable is described above?

• A)​price
• B)​labels
• C)​warranty
• D)​packaging
• E)​reputation

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Definitions:

High Grades

Marks or scores that are significantly above average, indicating a high level of performance or achievement.

Failure

The lack of success in achieving a goal or fulfilling a task, often seen as an opportunity for learning and growth.

Escape Learning

A form of learning where the subject acquires a response to avoid an unpleasant or aversive stimulus.

Aversive Stimulation

A process involving the use of unpleasant stimuli to reduce or eliminate undesirable behaviors.