​Procter and Gamble Markets Tide Detergent in a Variety of Formulations

question 161

Multiple Choice

​Procter and Gamble markets Tide detergent in a variety of formulations as well as other laundry detergents including Cheer,Gain and Bold.These various brands are part of Procter and Gamble's _________ in the detergent sector.

• A)​product line
• B)​product mix
• C)​marketing mix
• D)​product life cycle

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Definitions:

Cue

A signal or stimulus that prompts an individual to take action or which influences their behavior in a particular way.

Stimulus

Any event or situation that evokes a response or reaction, in psychology often referred to in the context of stimulus-response theory.

PIPEDA

Stands for Personal Information Protection and Electronic Documents Act, a Canadian law governing data privacy for private sector personal information.

Suppliers

Businesses or individuals providing goods or services to other entities under agreed-upon terms.