Examlex
Which of the following consists of intangible products that firms buy to facilitate their production and operating processes?
Customer Perceptions
The way customers view or interpret a company's products, services, and overall brand.
Customer Service
The support and guidance offered by a business to its customers who purchase or utilize its goods or services.
Negative Experiences
Events or interactions that produce adverse outcomes or feelings, impacting a person's well-being or perception negatively.
Positive Experiences
Encounters or interactions that leave individuals feeling satisfied, happy, or fulfilled.
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