Which of the Following Terms Refers to the Development of Individual

question 125

Multiple Choice

Which of the following terms refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product line?

• A) Line penetration
• B) Line innovation
• C) Line extension
• D) Line cannibalization

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Definitions:

Persuasion

The process of affecting an individual's thoughts, feelings, or actions by means of discussion, logic, or enticement.

Expertise

The skill, knowledge, and experience possessed by an individual or group in a particular field or domain.

Attractiveness

The quality of being appealing, pleasing, or desirable to others in terms of physical appearance, personality, or other traits.

Trustworthiness

The quality of being reliable, truthful, and able to be trusted.