Which of the Following Statements Is True of Category Management

question 78

Multiple Choice

Which of the following statements is true of category management?

• A)Category managers are responsible for the profitability of their product groups.
• B)Category managers help a retailer's category buyer maximize sales for a particular manufacturer's product rather than the whole category.
• C)Category managers are usually assigned to a single brand rather than each retail chains.
• D)Category managers are oriented toward mass market advertising, not in-store merchandising.

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Definitions:

Functional Layout

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Skills Layout

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Organizing

Organizing involves arranging or structuring people, materials, and activities in a systematic way to achieve goals and objectives efficiently.

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