Loyola Works for a Coffee Shop That Wants to Differentiate

question 116

Multiple Choice

Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits.Which of the following differentiation strategies would hurt the company rather than boost sales?​

• A)​hire more staff
• B)​sell the coffee cups in which the beverages are served
• C)​offer a wider selection of international coffees and teas
• D)​provide customer incentives, including coupons and points
• E)​renovate the coffee shop so it has more space than other coffee shops in the area

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Definitions:

Expectations

The beliefs or hopes regarding what is possible or likely to happen in the future.

Mentoring

A relationship in which a more experienced or knowledgeable person helps to guide a less experienced or less knowledgeable person.

Professional Behavior

Conduct or actions that are appropriate and expected in the workplace, characterized by respect, competence, and adherence to ethical standards.

Self-Talk

Internal dialogue, consisting of thoughts or verbalizations that individuals have with themselves.