Match Each Item with the Correct Statement Below

question 14

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a brand for which the owner claims exclusive legal protection.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.

Earned Reach

The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.

Fandom

Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.

Brand Engagement

Refers to the process of forming an emotional or rational attachment between a consumer and a brand.