Match Each Item with the Correct Statement Below

question 97

Multiple Choice

Match each item with the correct statement below.
-The _____ is a numerical bar code system used to record product and price information.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Terror Management Theory

A psychological concept suggesting that humans have distress and anxiety over awareness of mortality, driving them to seek symbolic or literal immortality through their cultures and values.

Moral Foundations Theory

A social psychological theory that suggests there are several universal moral domains upon which human ethical systems are constructed, influencing our judgments and behaviors.

Cultural Evolution Model

A theory describing how cultures evolve over time through mechanisms such as selection, adaptation, and innovation.

Anxiety Maintenance Theory

A hypothesis explaining how individuals maintain their anxiety levels, possibly through maladaptive coping mechanisms or cognitive distortions.