Match Each Item with the Correct Statement Below

question 159

Multiple Choice

Match each item with the correct statement below.
-_____ is the strategy of attaching a popular brand name to a new product in an unrelated product category.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Marxist

Pertaining to the political and economic theories of Karl Marx and Friedrich Engels, which advocate for the class struggle against capitalism leading to a society where property is publicly owned.

Micro-Level Interactions

Interpersonal social interactions focusing on small-scale patterns of individuals' social behavior in specific contexts.

Symbolic Interactionism

A sociological perspective focusing on how individuals interpret and give meaning to social symbols in their interactions.

Structural Functionalism

A theoretical perspective in sociology that sees society as a complex system whose parts work together to promote solidarity and stability.