A Product Diversification Strategy Focuses on Developing Entirely New Products

question 129

True/False

A product diversification strategy focuses on developing entirely new products for new markets.

Understand the ethical considerations of social marketing and data collection.

Develop a personal strategy for utilizing LinkedIn for professional growth.

Appreciate the impact of social computing on businesses and personal career prospects.

Recognize the importance and methods of social media monitoring and strategic decision-making.

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Definitions:

Social Purpose Ventures

Businesses created by social entrepreneurs to resolve a social problem and make a profit.

Enterprising Nonprofits

Organizations that engage in business-like activities with the aim of supporting a social or environmental mission.

Wal-Mart Wages

The pay scale and compensation policies adopted by Wal-Mart for its employees.

Legal Fees

Charges or costs incurred for legal services provided by attorneys or law firms.