A Company Introduced a New Low Calorie Version of One

question 32

Multiple Choice

A company introduced a new low calorie version of one of its popular cold drinks.As a result,the sales of the original cold drink started decreasing because consumers preferred its low calorie version.This situation is known as:

• A)product encroachment.
• B)product centralization.
• C)cannibalization.
• D)polarization.

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Definitions:

Stimulus Discrimination

The learned ability to differentiate between two similar stimuli based on differences in their significance or meaning.

Stimulus Generalization

A psychological phenomenon where a response to a specific stimulus becomes associated with similar stimuli.

Successive Approximation

A method in behaviorism used to shape complex behaviors by rewarding behaviors that are progressively closer to the target behavior.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response.