Match Each Item with the Correct Statement Below

question 234

Multiple Choice

Match each item with the correct statement below.
-The term _____ refers to the visual components that contribute to the overall look of a brand.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Environmental Uncertainty

The extent to which an organization lacks information about its external environment, making it difficult to predict future events or trends.

Environmental Impact

The effect or influence of human activities on the natural environment, including both negative and positive consequences.

External Environment

All outside factors and influences that impact the operation and performance of an organization, including economic, technological, sociocultural, and political factors.

Interest Groups

Collections of individuals or organizations that unite to promote and advocate for shared concerns or objectives.