Match Each Item with the Correct Statement Below

question 159

Multiple Choice

Match each item with the correct statement below.
-_____ is the strategy of attaching a popular brand name to a new product in an unrelated product category.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

---

Definitions:

Competitive Bargaining

Competitive Bargaining is a negotiation strategy focused on winning or gaining advantage, where parties view the negotiation as a zero-sum game with one winner and one loser.

Cost Cutting

The process of reducing expenses to increase profitability, often by eliminating resources or reducing the scope of operations.

Communication Pattern

The habitual ways in which individuals exchange information, thoughts, and feelings with others, often characterized by specific styles and methods of communication.

Temporarily

For a limited period of time; not permanently.