Match Each Item with the Correct Statement Below

question 197

Multiple Choice

Match each item with the correct statement below.
-A marketer responsible for an individual product or product line is called a(n) _____.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Divorced

The formal termination of a matrimonial union by a judicial body or an authoritative institution.

Relative

A person connected to another by blood or marriage, or an entity regarded in relation to its connections with others within a system.

Orphaned Children

Children who have lost both parents through death or, in some definitions, have been abandoned by their parents.

Parental Attention

The degree of care, awareness, and responsiveness a parent shows towards their child's needs and activities.