A VMS That Achieves Channel Coordination When a Dominant Channel

question 147

Multiple Choice

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____ marketing system.

• A)corporate
• B)community
• C)administered
• D)contractual

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Definitions:

Fertility Rate

The average number of children that would be born to a woman over her lifetime.

Infant Mortality

The death of infants and young children under the age of one year, often used as an indicator of the health and societal conditions of a country.

Life Expectancy

The average period that an individual is expected to live, based on statistical analysis.

Immigration

The action of coming to live permanently in a foreign country.