The Dominant and Controlling Member of a Marketing Channel Is

question 193

Multiple Choice

The dominant and controlling member of a marketing channel is known as a:

• A)vertical lead.
• B)horizontal lead.
• C)channel captain.
• D)channel navigator.

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Definitions:

Dividend Yield

The annual dividend payments to shareholders expressed as a percentage of the stock's current price.

Yield-To-Maturity

The total return anticipated on a bond if it is held until it matures, including all payments from interest and principal, calculated as an annual rate.

Zero-Coupon Bond

A bond that does not pay periodic interest payments and is sold at a discount from its face value. The bond's profit comes from the difference between its purchase price and its face value at maturity.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, including interest payments and the difference between the bond’s purchase price and its face value.