Define Dual Distribution

question 136

Essay

Define dual distribution. Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

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Definitions:

Cardiac Patients

Individuals diagnosed with heart conditions requiring medical examination, monitoring, or treatment.

Cognitive Behavioral Intervention

A psychological treatment methodology that aims to change patterns of thinking or behavior that are causing people's difficulties, thereby changing the way they feel.

Depression

A common but serious mood disorder that affects how a person feels, thinks, and handles daily activities.

Coronary Artery Plaque

A buildup of substances, including cholesterol and fat, on the inner walls of the coronary arteries, which can reduce blood flow to the heart muscle.