Selling Up Is a Retailing Practice in Which Salespeople Try

question 96

True/False

Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

---

Definitions:

Primacy Effect

The psychological phenomenon whereby the first items presented in a list are remembered more easily than those in the middle.

Recency Effect

A memory bias that occurs when the most recently presented items or experiences are more likely to be remembered than those presented earlier.

Individual's Psychology

A psychological perspective focusing on the unique experiences and motivations of an individual, often associated with Alfred Adler.