Direct-Response Retailing That Runs Promotions on Cable TV Networks to Sell

question 237

Multiple Choice

Direct-response retailing that runs promotions on cable TV networks to sell merchandise through telephone orders is called:

• A)personal selling.
• B)telemarketing.
• C)home shopping.
• D)automatic merchandising.

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Definitions:

Depreciation Expense

The systematic write-off of the cost of a tangible asset over its useful life.

Intangibles

Assets that lack physical substance but are nonetheless valuable to a company, such as patents, trademarks, goodwill, and copyrights.

Constructing

The process of building or assembling infrastructure, buildings, or other substantial physical structures.

Insurance Costs

Expenses incurred by individuals, businesses, or organizations for purchasing insurance policies to protect against risk and financial loss.