You Represent a Group of Investors Who Are Interested in Entering

question 162

Multiple Choice

You represent a group of investors who are interested in entering the retail business.Many of these investors have significant past experience working with retailers,and they realize that the retail world is very competitive.They are also aware of the high failure rate for startups in this industry,so they ask you to recommend a retail strategy that could minimize potential losses by meeting the following criteria: ​
Overall operating expenses would be low.
No traditional storefront or personal selling would be necessary.
Minimal customer service would have to be provided.
Customers would be able to place orders via the Internet,telephone,or mail.
Based on the investors' preferences,which retail strategy would you recommend?​

• A)​direct selling
• B)​telemarketing
• C)​catalog marketing
• D)​automatic merchandising
• E)​television home shopping

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Definitions:

Mantle Plume

A column of very hot rock rising up from deep within the Earth's mantle, believed to cause volcanic hotspots and other tectonic features.

Flood Basalts

Large-scale volcanic events characterized by the rapid flow of basalt lava that covers vast areas of the Earth's surface.

Rapid Subduction

A geologic process involving the quick descent of one tectonic plate beneath another plate into the mantle, often leading to significant geological events like earthquakes and volcanism.

Shield Volcanoes

These are characterized by their extensive size and gentle slopes, produced by the effusion of low-viscosity lava that can travel far from the source.