The Combination of the Retailing Mix - Merchandise Strategy,customer Service

question 152

Multiple Choice

The combination of the retailing mix - merchandise strategy,customer service standards,pricing guidelines,target market analysis,promotion goals,location/distribution decisions and store atmosphere create a retailer's ________.​

• A)​image
• B)​brand
• C)​competitive position
• D)​differential advantage

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Definitions:

Forecast Method

Techniques used to predict future aspects of a business or operation, such as sales, trends, or consumer demand, based on historical and current data.

Exponential Smoothing

A time series forecasting method for univariate data that involves using weighted averages of past observations, with the weights decreasing exponentially as the observations get older.

Solver

A computational tool or software that finds solutions to mathematical problems or optimizes operational models.

Alpha

In finance, alpha is the measure of the active return on an investment compared to a market index used as a benchmark.