The Importance of Selling Agents in Many Markets Has Declined

question 112

Multiple Choice

The importance of selling agents in many markets has declined because:

• A)many firms are increasingly turning to financial institutions for financial assistance.
• B)manufacturers want better control of their marketing programs than selling agents allow.
• C)profit margins for selling agents have been steadily eroding in perishable foods and processing industries.
• D)manufacturers prefer to contract out exclusive rights to market a product while selling agents operate in specific territories.

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Definitions:

Polyandry

A form of marriage in which a woman has two or more husbands at the same time.

Monogamy

One person is married exclusively to another person.

Exclusively Married

A state or condition in which individuals are married and do not engage in marital relationships with anyone else.

Nuclear

Refers typically to a nuclear family, a family unit consisting of two parents and their children, as opposed to extended family.