Dani Works in the Fine Fragrances Sales Floor in a Major

question 145

Multiple Choice

Dani works in the fine fragrances sales floor in a major department store.She recently attended a mandatory training seminar in which sales personnel were coached on ways to increase sales through personal interactions with customers.Now Dani is putting what she learned to work.When customers ask her the price of a single bottle of fragrance,Dani gives them the information they want but also lets them know that for a slightly higher cost,they can purchase a gift set.The gift set contains a slightly smaller bottle of the fragrance but includes lotion and shower gel in the same scent.Since Dani started using this technique,the average value of each sale she makes has increased by 15%. Based on Dani's actions,which component of the department store's retail strategy did the training seminar focus on?​

• A)​pricing
• B)​promotion
• C)​merchandising
• D)​customer service
• E)​store atmospherics

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Definitions:

Surface

The outer or topmost boundary of an object, which can be perceived directly or interacted with.

Jacques Derrida

A French philosopher best known for developing deconstruction, a critical approach that explores the complexities and instabilities in texts, language, and meaning.

Underlying Laws

Fundamental principles or theories that serve as the foundation for a wider set of observations or phenomena within a field of study.

Frederic Jameson

An American literary critic and theorist known for his analysis of contemporary cultural trends, particularly his work on the complexities of postmodernity.