Which of the Following Is a Disadvantage of Using Direct

question 183

Multiple Choice

Which of the following is a disadvantage of using direct marketing as a promotional strategy?

• A)It generates a delayed consumer response.
• B)It is expensive as it involves high cost per reader.
• C)It does not allow the use of customized, personal messages.
• D)It covers a small audience with targeted advertising.

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Definitions:

Scrap Costs

The costs associated with the disposal or recycling of materials that are not part of finished products.

Product-Level Activity

This refers to costs and activities associated with specific products, separate from the overall operation of a company.

Batch-Level Activity

Activities and costs associated with processing a group of units or products together as a single batch.

Unit-Level Activity

Activities that vary directly with the volume of production units, such as processing, assembly, or packaging activities in manufacturing.