Match Each Item with the Correct Statement Below

question 170

Multiple Choice

Match each item with the correct statement below.
-_____ is an unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

---

Definitions:

Year 2

Year 2 commonly refers to the second year of a particular context, such as a company's operations, a multi-year study, or an educational program.

Inventory Turnover Ratio

A financial efficiency ratio that shows how many times a company has sold and replaced inventory over a period.

Days' Sales

A measure of how quickly a company can convert its inventory into sales, often used to assess liquidity and operational efficiency.

Inventory Management

The practice of overseeing and controlling the ordering, storage, and use of components that a company will use in the production of items it will sell, as well as overseeing and controlling quantities of finished products for sale.