Examlex
The use of humor in advertising is common since most people agree on what types of messages are funny.
Extrinsic Motivation
Motivation driven by external rewards, such as money, grades, or acclaim rather than internal satisfaction.
Creativity
The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating, and entertaining.
Expertise
Specialized knowledge or skill in a particular field or profession.
Confirmation Bias
The inclination to find, understand, prioritize, and recollect information that supports one's existing views or assumptions.
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